Blog Advertising Categories
Here are 3 types of blog advertising categories you can choose from:
Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger can use. Here is how it works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks on their ad. As a blogger, the amount you receive on each click is different. It is depended on what kind of ad it is, the keyword value and who your advertiser is.
Pay-per-action/PPA: advertisers sometimes prefer PPA, as blogger will only get paid when their visitors perform certain actions. For example, a visitor needs to subscribe advertiser’s newsletter, sign up for a membership site or response to a survey.
Pay-per-View/PPV: Blogger will get paid for each time an ad is shown on your blog and view by visitors. Doing PPV required some strategies to target the right audiences. But if you do it right, you can make a lot of money by implementing PPV.
How to choose the best web blog advertising method?
The three types of blog advertising method talked above can work with different types of ads. They include:
Contextual ads: The content of contextual ads that will be shown is based on what your blog content is all about. Therefore, the key to success in contextual ads is relevance. In other words, if your blog is talking about wedding and marriage, you will not expect to see any ad that is talking about automobile. If you decided to use contextual ads as your blog monetizing strategy, it is important that your blog should focus on specific topic and be updated frequently. A blog that focused on specific topic will drive targeted traffic, and show relevant ads.
Text link ads: Compare to contextual ads, text link ads will often be shorter then that of contextual ads in terms of text length. But text link ads are working the same way as contextual ads. Text link ad is shown based on the content of that page. If your blog content varies from page to page, it may be better to choose text link ads.
Affiliate ads Unlike text link ads and contextual ads, affiliate ads provided bigger monetary return. Here is how it works: you are going to join a company’s affiliate program and, when they accept your registration, you will use their promotion materials, like banners, and post it on your blog.
Therefore, if your blog is talking about topics that related to certain products or services, affiliate ads will provide great return to you. For example, if your blog is about health and fitness, you can place a link that promotes some health food program or eBook on diet. Visitors who see your content may be also interested in those products.